By the time Robinson Jeffers moved to Carmel-by-the-Sea in 1914, the seaside
village was already well known as a Bohemian getaway from modern life. This
was no accident. Frank Powers, a executive of the Carmel Development Company
and a member of the San Francisco Bohemian Club, had sought out local artists
and writers, luring them to the new development some 100 miles to the south.
One of the first Bohemians to relocate from the Bay Area was the poet George
Sterling, a writer who would later be an early champion of Jeffers' work.
Sterling was in the development business in San Francisco but sought an escape
from the swiftly modernizing city. He moved to Carmel in 1905 and was soon
urging other Bohemian figures to follow him. As bait to people including
Ambrose Bierce, Sterling proffered the discounted real estate offered to
those
of "artistic temperament" by the Carmel Development Company.
Although Sterling failed to bring Bierce and best friend Jack London to Carmel
for anything more than visits, he did manage to lead a number of Bohemians
there, including writers Mary Austin and Jimmy Hopper, and the photographer
Arnold Genthe. Other early residents and long-term visitors included Yale
dropout Sinclair "Red" Lewis and reformer Upton Sinclair.
Both the Carmel Development Company and the Carmel Bohemians benefited from
what quickly became a symbiotic relationship. The fame and sometimes
scandalous behavior of the local Bohemians made the town widely known while
the Bohemian's careers profited from their being known as "Carmelites." This
mutually beneficial arrangement led local businesspeople to publicize quirky
behavior rather than to criticize it, as in the case of Mary Austin who
sometimes "dressed like an Indian" and did her writing in a tree
house.
When Jeffers arrived he chose to live outside the city limits, a short walk
to
the south of town. He may not have received any special deals on his land,
but by setting up shop in Carmel he too enjoyed the fruits of being associated
with its Bohemian colony.